7-year-old Roxy Jacenko starts his own clothing business: HPC brand
Following in the footsteps of his enterprising sister Pixie, Hunter Curtis started his own business with the help of mom Roxy Jacenko.
Proving entrepreneurship is family-run, Hunter Curtis started his first business at the age of seven – with help from mom Roxy Jacenko, of course.
HPC Brand, a range of unisex street wear and accessories for kids, launched this week via Hunter’s Instagram account, managed by mum Jacenko.
“And just like that! My brand is ready! @ huntercurtis14 wrote.
Jacenko told news.com.au that she had always wanted to start a business with her youngest child, but it had been difficult to find the “right category”.
“We came up with the idea of the bow ties, but he looked up pretty quickly at the idea and said, ‘Hats! This is what I wear and this is what kids want, so they don’t have to worry about hair products! ‘ She said.
While her only desire for her children’s future is “health and happiness,” Jacenko said she also wanted to teach them “the importance of work ethics” so that they can make the best of it. start in life.
“I had a job at 14 at McDonald’s and it was a key factor in my work ethic and process management today,” she said.
“While college is great, having hands-on ‘real world’ experience before and during and seeing anything from concept to shelves is invaluable learning.”
Hunter’s role in the business was to select the first line of HPC branded hats, as well as the designs and company logo.
“He chose the products from the first series, a line of bucket hats and trucker caps, perfect for the summer,” Jacenko said.
“We worked together on casting the campaign model and of course he’s in the campaign.
“The second series is underway and will launch at the end of January and includes a range of socks and a classic denim jacket – a wardrobe staple. ”
Older sister Pixie, who Jacenko recently revealed can retire at 15, has also lent her support to the Hunter brand, giving her unisex line the mark of approval.
“As for the trends right now, it’s about dressing unisex when it comes to casual wear, given Covid and the shift from dressing to dressing more comfortably, that’s was something important, ”Jacenko said.
“We also talked about the brand with Pixie, she was very keen on wearing it, so we decided we were on the right track.”
Hunter has a lot of business inspiration near his home, with Jacenko running PR agency Sweaty Betty, influencer agency Ministry of Talent, Roxy Jacenko Accessories and XRJCelebrations.
Jacenko also helps run her daughter Pixie’s Pixie’s Pixs business, a line of Pixie-approved toys, games and other children’s items sold online, including Pixie’s Bows and Pixie’s Fidgets.
In an interview with Stellar Earlier this month, Jacenko revealed that Pixie “can retire at age 15” if she so chooses thanks to her business success.
In March, the mini-mogul launched her own Pixie’s Fidgets business idea with help from Jacenko, after the sensory toy took to playgrounds across the country.
It was a huge success, with the colorful bubble toys selling in the first 48 hours and grossing over $ 200,000 in its first month of operation.
Pixie Fidgets joined Pixie’s Bows, the successful hairdressing business Jacenko started for her daughter when she was just a baby.
Jacenko also manages the day-to-day operations of her daughter’s businesses and couldn’t be prouder of Pixie’s dynamism at such a young age.
“What is most exciting for me is the entrepreneurial spirit she has at such a young age. I never had it, even though I was told I had to be successful, ”said Jacenko Stellar.
“When I was 14 I got a job at McDonald’s because you did in my day.
“So I guess for me the most important thing is his motivation as an entrepreneur. Yes, I activated her, but she still has it, which for me is the most rewarding part.
In August, Jacenko made headlines when she recognized Pixie’s hard work with an all-new Mercedes-Benz GL valued at $ 270,000 that she uses to drive the two children.