A Mark of Equality – Film Daily
Early golfers wore clothes to fight the elements in Scotland, the homeland of golf. To protect themselves from the wind, the men wore short pants that ended below the knee and heavy tweed jackets. This was usually paired with shirts with starched collars and ties, as well as sturdy shoes and tweed caps. Needless to say, when Timothy Hazelgrove founded this revolutionary brand of golf apparel, giants like Nike, Ping and Mizuno always focused on the history of golf, rather than its bright future as a more inclusive sport. Essentially, it can be argued that conventional golf brands lacked a common ingredient in their vision: to make golf a sport of equality, where women and children can easily assimilate.
In today’s America, where female-owned business incentives and corporate equality are flourishing concepts, this is the perfect environment for more egalitarian brands to come forward. Let’s explore how golf has come a long way over the past 100 years:
The well-dressed golfer over the years
According to a Vanity Fair advertisement in 1918, the well-dressed golfer could wear a single-breasted jacket and vest as well as breeches. Cotton socks, a golf cap and shoes completed the look. In the 1920s, the sport gained popularity among affluent players. These golfers stood out with outfits that included panties 4 inches of extra length, patterned long golf socks and two-tone shoes. The tradition of wearing a shirt and tie continued, over which a knitted cardigan was worn on cooler days.
Over the years golf fashion has seen many revisions and changes and the latest style overhaul is being encouraged by a Hawaii-based clothing company known as Oahu Golf Apparel. Taking inspiration from Hawaii’s lush landscape, a new line of golf apparel has brought smiles to people on and off the golf course.
Restarting contemporary golf apparel
Donating their merchandise at various events created a buzz around clothing, hats, belts and polo shirts. Oahu Golf Clothing (OGA) has become a popular seller among families and some exclusive items are on their way to becoming collector’s items. However, OGA seeks to change the way golf is viewed by giving back to the community and helping aspiring golfers overcome some of the obstacles present in the sport today.
The unique mission of giving back to the community has been fueled by a host of innovative initiatives, including the ability to spread positivity through monthly donations to the junior golf program and fresh giveaways each year at the Sony Open.
“I taught junior golf for a long time. What I’ve always thought, in my head, you know giving back is the best way to live for anything. It’s basically, I believe in karma, it might not come back immediately, but eventually good things will happen to good people, ”Founder Tim Hazelgrove said in a recent interview.
Featured repeatedly on Golf Channel and in local Hawaiian news, the doors opened for OGA. A collaboration with George Lopez was envisioned just before the coronavirus pandemic swept the world.
“So eventually those doors kept opening and boom, George Lopez once posted something on his Instagram tagged me and called me chingong,” Tim explained. “Chingong” is a Mexican slang term used to describe something great, and this is how the G-LO X OGA black limited edition the collaboration was born.
Sharing his experience of what it was like to collaborate with the comedian and actor, Tim said, “He’s amazing. I can literally call him now and he’ll probably pick up his phone and answer. He wants to help us grow. He just wants to see us do well and he never asked for anything in return.
A voice for shopping carts
Having been involved in the Tournament of Champions in Maui for several years, a special demand for player equipment design excited Mr. Hazelgrove and he wanted to do something special for the caddies. Sensing that shopping carts are often overlooked, a particular idea occurred to me.
Tim explains: “I told them, hey, let’s make hats for the shopping carts and all of their kids and all of their families. And we have leftovers, they can also go to the players… Honestly, I would like to thank all the caddies who have brought us to this point, because they are the ones who are usually forgotten.
This gesture was warmly welcomed by the caddies and it illustrates that golf is a team sport.
One last thought
One of the joys of watching professional golf is seeing what some trendsetters like Christina Kim wears while playing. She has been spotted sporting the cheerful floral prints at major golf events. With the supporting voices of George Lopez and Christina Kim behind Oahu Golf Apparel, it’s exciting to see the direction in which professional golf is evolving.