American clothing brand Gap expands its NFT collections
Demit launched a collection of limited-edition graphic tees (Gap x Demit) as part of the brand’s Artist Series showcasing his unique and recognizable work, and now Demit is launching his first NFTs with Gap. Demit’s art depicts life through vibrant colors and an expressionist style, seeing the world through his inner child.
“My work is playful, expressive and simplistic, yet emotionally charged,” said artist, Demit Omphroy. “Being able to express myself through a new digital medium and collaborate with Gap, one of the most iconic brands in history, is exciting for me as a designer. I can’t wait to share my first NFT collection with the world.
US-based apparel brand Gap has teamed up with contemporary artist Demit Omphroy for his first Tezos NFT collection and showcased the first NFT apparel fashion collaboration with petaverse game Dogamí. Demit launches his first NFTs with Gap. In July, the Gap x Dogamí NFT wearables will launch as the first fashion collaboration in the petaverse.
“Partnering with unique artists and creators is a cornerstone of our NFT program,” said Chris Goble, chief product officer at Gap. “We are thrilled to partner with Demit and create this dynamic collection of NFTs and products that amplify his voice and represent his distinct individual style.”
The experience kicked off with three gamified level drops: Common, Rare, and Epic. Common is on sale for a limited time for 2 tez (XTZ). Rare will be on sale from June 9 for 8 tez (XTZ) and Epic on June 14 for 50 tez (XTZ). Digital collectibles will be available on a first-come, first-served basis from the official Gap store. Rare and Epic tiers will be available in more limited editions. The entire collection supports both fiat and tez payments.
On June 15, the One of a Kind digital auction will begin, featuring a one-off digital art edition and a custom, hand-painted Gap denim jacket by Demit.
In July, the Gap x Dogami´ NFT wearables will be launched as the first fashion collaboration in the petaverse. Digital Gap logo hoodies specially designed for Dogami avatars will inspire players to express their virtual pet’s individual style, which will directly impact in-game stats.
Both Gap Threads Market and Dogami´ are built on Tezos, a more energy-efficient blockchain, allowing for minimal power consumption and a low carbon footprint. Additionally, Gap continues to partner with Interpop to create the Gap Threads experience. Customers can also join the Gap Discord server to connect, engage and foster a community with other Gap NFT fans.
Fibre2Fashion (KD) News Desk