Asian Americans are all Americans too
Los Angeles All American II startup launches during Asia-Pacific American Heritage Month with graphic apparel celebrating Asian Americans to fight anti-Asian violence
LOS ANGELES, May 3, 2022 /PRNewswire/ — All American II, the first-ever brand for all Asian Americans and Pacific Islanders (AAPI), announces the launch of its online apparel store celebrating the All American spirit of Asian Americans. Asian origin to fight anti-Asian violence. The company’s flagship design spells out the Brand Name™ from the letters of the 13 largest AAPI communities – Thai, Bangladeshi, Laotian, Taiwanese, Cambodian, Japanese, Korean, Filipino, Chinese, Vietnamese, Hmong, Indian and Pakistani – to show that Asian Americans are all Americans too.
First designed in 2019 to promote inclusion, All American II’s mission became clear when anti-Asian violence erupted in 2020 due to the pandemic. Its Filipino American founder realized there was a need for a brand focused on the Asian American and Pacific Islander movement for social equality. By revealing how Asian American ethnicities and cultures are also all-American in its products, the brand promotes AAPI pride while combating the growing problem of anti-Asian violence.
“We were here before America was even a country. Our railroad workers stitched the nation together in the 1800s. We decorated soldiers, military units, astronauts and Olympic champions. Asian American history reflects the epitome of what it means to be All American, and yet we are perpetually seen as outsiders. All American II was designed to show the truth: Asian Americans are also all Americans,” says Pierre Riveraits founder.
The need for this change has become more urgent following the increase in anti-Asian hatred. According to the American Psychological Association, the Covid-19 pandemic has exacerbated xenophobia and bigotry towards Asian American and Pacific Islander communities. This has led to nearly 11,000 hate incidents reported by March 2020 for Dec 2021 against AAPI people, according to Stop AAPI Hate, ranging from verbal harassment to physical violence.
“Other countries are also seeing a rise in anti-Asian hatred. But United States is uniquely positioned to solve this problem. We are a nation of immigrants. Unity and inclusion are in our DNA. We can set an example for other countries on how to deal with anti-Asian hatred by living up to the ideals that allow every American to also become an All American.”
IN REGARDS TO
All American II is a brand on a mission to transform the way Asian Americans are perceived with clothing that brings out the All American spirit of Asian Americans.
Pierre Rivera(213) 798-4650, [email protected]
SOURCE All American II