After struggling with the difficult but enjoyable task of shopping for the right clothes and accessories around the time she had her first baby and not finding what she wanted, Daniella Zoharetz saw a business opportunity. Daniela was looking for something exclusive, clothes that would stand out from the ranks of mostly similar brands. But, unfortunately, not everything she found had the “sparkle,” as she puts it.

In 2017, she created LIORE’e, a sparkling designer brand of baby clothes. It’s not a pun: the brand became popular thanks to baby accessories – pacifiers, pacifier clips, bottle caps, toddler shoes, matching headbands – embroidered with pearls and rhinestones that gave them that distinctive shine. After almost five years of activity, the brand has won thousands of loyal customers, including celebrities; an Instagram following of 180K speaks for itself.

In March, LIORE’e launches a collection of luxury clothing for birth to two years. Ahead of the launch of the brand’s new clothing collection, Daniella explains, “We love our accessories, but I really wanted to offer an alternative to baby clothes that was pretty, yet designer and of the highest quality. We are therefore delighted to finally be able to share this with our customers!”

The new collection will offer various sets consisting of bodysuits, onesies, sleepsacks, bundlers, booties, mittens, hats and beanies. Sets offer a holistic solution to your baby’s clothing needs by delivering essentials in style. In addition, all items will be made from premium quality Pima cotton that is soft, durable and resistant to multiple washes. To learn more about LIORE’e, visit their website and follow their Instagram for the latest news on the availability of the new collection.

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