Beyoncé Models New Ivy Park Valentine’s Day Themed Collection
For those stressed about finding the perfect outfit in time for Valentine’s Day, Beyonce has the answer.
The pop star modeled the latest love-themed collection from her Adidas x Ivy Park partnership, titled Ivy Heart, on her Instagram on Monday. In the images, Beyoncé wears a crimson velor tracksuit with a matching sports bra, bucket hat and lipstick, completing the look with large white heart-shaped sunglasses. She also showed off one of the new sneaker designs to be released as part of the collection, a new iteration of Adidas’ classic Stan Smith silhouette with a dipped sole and a heart-shaped graphic. And that’s not the only new shoe style available in this drop, the Ivy Heart line will also feature an all-new silhouette, the IVP Superstar Plim, a mule-style shoe.
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According to the press release for the new collection, the new looks are “rooted in Beyoncé’s love for athletics and fashion, fused with adidas performance and innovation,” resulting in a range of ” sporty, elegant and above all unique silhouettes. For the campaign, Queen Bey is joined by stars like Karrueche Tran, Tyson Beckford, Troye Sivan, Shu Peiand Naomi Watanabe. Much like the clothes themselves, the campaign was shot in a range of reds and pinks, examining all the connotations we have with this color, from the Western association of “love, romance and sensuality”. , with oriental attributes of “good fortune”. and joy.” Overall, “the concept is all about bringing people from all different walks of life together through this one color that is sentimental to so many.” The collection is comprised entirely of reds, pinks, and neutrals in velvet, corduroy and faux latex with prices ranging from $30 to $300 and in sizes ranging from XXXS to XXXXL.
Ivy Heart will be available online at adidas.com on February 9 and in select stores worldwide on February 10.
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