Bolton mom launches breastfeeding clothing line to raise awareness
A THIRTY-FIVE-year-old mom from Sharples has launched a nursing clothing brand to help break down the stigma.
Tara Vickers, learned to design the Cleo La Luna clothing line on her own, during the lockdown in March 2020, with no prior experience.
Zain’s mother, 11, is currently breastfeeding her two-year-old daughter Cleo, whom she says she is extremely proud of because it helps ‘break down barriers’.
She wanted to create something that was comfortable to sit at home or go to school, without moms worrying about being seen in public.
She explained, “People are ashamed of breastfeeding in public and hiding under blankets and spaces the public cannot see.
“Ever since I started feeding in public, I was also nervous about being inside for so long.
“I hope to empower breastfeeding mothers and give them the confidence and knowledge they need to achieve their breastfeeding goals.
Tara sought knowledge in online courses and on Youtube, which eventually led her to now start training as a breastfeeding counselor.
Her passion stems from the fact that originally she was not offered any support while breastfeeding and wanted to offer support.
She added, “I was so upset that I couldn’t breastfeed with my son for lack of support.
“But when I was pregnant in 2019, there was a lovely volunteer who told me about it, and the support really helped.”
Tara emphasized that she doesn’t want to shame bottle-feeding moms for being one, but wants to normalize breastfeeding, so women feel like they have a choice.
Tara said: “When relatives come to visit us, moms may think they should go upstairs, but they should be proud.
“When they go shopping, moms shouldn’t have to decide whether to go out or stay indoors and bottle feed them instead. ”
The range also includes joggers to give moms the option to purchase a complete set, which matches all tops.
Tara shares many breastfeeding tips based on research from the Breastfeeding Mothers Association, as well as inspirational quotes on her Instagram account @cleolaluna.
For more information or to place an order, follow this link: www.cleolaluna.com.