Bradley Beal Launches New Logo In Approval Deal With Jordan Brand – NBC4 Washington
Beal launches new logo in deal with Jordan that originally appeared on NBC Sports Washington
Wizards star forward Bradley Beal has struck a deal on a new multi-year shoe and apparel extension with Jordan Brand, a deal the three-time All-Star announced with the launch of a new personal logo.
Beal initially signed with Jordan in late 2020, joining Russell Westbrook and Chris Paul in an exclusive group of athletes representing one of the sport’s most iconic brands.
This new deal continues Beal’s affiliation with Jordan, with the logo and apparel yet to be announced. Beal’s AAU team, “Bradley Beal Elite” will now also be sponsored by Jordan.
Beal’s new logo establishes several links with his family and his playing style. The outer black border forms a shield and a capital “B” to represent his family, the next layer is a smaller “B” for his first name, and the black lightning bolt in the middle is a symbol of Beal’s reputation as a “silent assassin” on the floor.
The outer two layers also make up number 3, which has been Beal’s jersey number since joining the NBA in 2012. In total, the logo is a continuous flow across the page that can be drawn without interruption. The fluidity of the design is also meant to describe Beal’s playing style.
“A logo is a representation of you,” Beal said on Posted up with Chris Haynes of Yahoo Sports. “It’s who you are, you want that to be obvious to your client or fan, but you also need to be able to tell a story about who you are and what you stand for.”
For those hoping for a signature Beal shoe, you may have to wait a bit longer. Beal’s current offering does not include custom basketball sneakers.