City Life Org – Unapologetically Boss: A new capsule collection inspired by the legendary Freddie Mercury is launched as part of the Boss Legends series
Today, BOSS launches a unique capsule collection celebrating the attitude, vision and spirit of iconic singer, songwriter and performer Freddie Mercury. The ethos shared between the brand and the artist exemplifies the desire to defy convention, live life on your own terms and be your own BOSS.
Inspired by icons past and present, the BOSS Legends series launched recently with a collection inspired by Muhammad Ali and will continue over the coming months. Each collection is inspired by an iconic individual, with a portion of the proceeds going to a charity close to their hearts.
In June, during Pride Month, BOSS presents a limited collection that pays tribute to exceptional musician, groundbreaking performer and inspirational icon Freddie Mercury. The capsule contains essentials printed with black and white photos of some of his renowned performances. Each comes with their autograph or a specially created BOSS logo and autograph design. A highlight of the collection is a T-shirt printed with a quote from Freddie that perfectly captures the spirit of the BOSS Legends series: “I’m not going to be a star. I will become a legend!
Freddie’s flamboyant flair and enduring personality, along with Queen’s irrefutable sound and style, continue to influence a new generation of fans and musicians to this day. He and the band’s artistry continue to reign supreme. “Bohemian Rhapsody,” the 2018 biopic feature, reinvigorated Freddie and the band’s fanbase and generated a whole new audience. The film became the biggest musical biopic in history and swept the Golden Globes and Oscars with the soundtrack topping charts around the world.
The exclusive designs are available in black, white or bright yellow inspired by the jacket worn by Mercury on his last tour with Queen in 1986, a remarkable fashion moment that symbolizes Mercury’s ability to break down barriers in undeniably bold style.
The collaboration was made possible by Bravado, the brand management division of Universal Music Group, in partnership with Mercury Songs Ltd. The Freddie Mercury capsule collection is now available online and in BOSS stores worldwide, with a portion of all proceeds going to the Mercury Phoenix Trust.
About BOSS and HUGO BOSS
BOSS is known worldwide for its couture DNA – but with this signature product category, BOSS has expanded beyond the boundaries of couture to offer a full range of casualwear, bodywear, accessories and of athleisure that form a 24/7 wardrobe for change. creators today, in all the roles they play. The product line includes licensed products such as perfumes, eyewear, watches and children’s clothing. Customers can experience the world of BOSS in more than 400 directly owned stores around the world. BOSS is the main brand of HUGO BOSS, one of the main companies positioned in the high-end segment of the global clothing market. With its two brands, BOSS and HUGO, the group offers collections in 128 countries in approximately 6,800 points of sale and online in 59 countries via hugoboss.com. With approximately 14,000 employees worldwide, the company, based in Metzingen (Germany), achieved a turnover of 2.8 billion euros in the financial year 2021.
Bravado is the leading global provider of consumer, lifestyle and brand services to recording artists and entertainment brands around the world. A member of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the ability to connect deeper with their fans through unique apparel, consumer packaged goods and experiences. For more information: www.bravado.com