Coach and BAPE rely on Megan Thee Stallion to sell their fashion collaboration
Coach carefully curated his creation by relaunching vintage styles and signing Megan Thee Stallion as Ambassador in 2019. Now the brand has unveiled a collaboration with BAPE, modeled by none other than Megan and her French Bulldog 4oe (both dressed in branded co-cuts). The partnership marks the second time Coach and BAPE have reunited – the two powerhouses ditched their first collaboration in 2020 – pushing the two brands further (or further?) Into the luxury streetwear space.
Coach and BAPE asked Megan, along with other stars of the Cordae campaign and Japanese model Kōki, how they expressed their personal attitude through the images in the collection. Many shots see the stars on a city rooftop, or in Megan’s case, in a studio surrounded by dogs (probably her own). Along with the stills, the two brands plan to post an intimate video of the cast in conversation, discussing how they each speak.
BAPE and Coach go apesh * t with patterns – Photographed by Sandy Kim, the new campaign celebrates the authentic attitude of New York (the coach’s hometown) and Tokyo (where the BAPE began). The collaborative capsule includes ready-to-wear, leather goods, footwear and accessories that focus on combining “BAPE’s authority in streetwear with Coach’s heritage of craftsmanship.” , indicates a press release.
A limited edition print, which literally combines the features of the two brands, helps bring the collection to life. Merging Coach’s iconic ‘C’ signature with BAPE’s recognizable APE HEAD logo, the navy pattern dresses up everything from cropped hoodies and dog harnesses to mini bags and bucket hats. Seriously, almost all was adorned with prints: even the classic BAPESTA sneaker was the victim.
Leather mini bags and backpacks feature the collaborative pattern in pink, while more understated co-branding is mini dresses, t-shirts and baseball caps. The simplest designs feature BAPE’s APE logo alongside Coach’s T-rex motif – a clean graphic we can support.
Dropped out this month – If the logomania print speaks to you – or if you’re hoping to win one of the most basic t-shirts – mark your calendar for July 24, when the collection will be available in store or online at Coach’s website. Be prepared to shell out for your favorite pieces: Prices range from $ 95 to $ 595 for leather items and $ 150 to $ 450 for ready-to-wear items like t-shirts and hoodies. No one said being one of Megan’s hotties was cheap.