Designed by kids, for kids, Zulily launches an exclusive new spring clothing collection for moms everywhere
Now available as an exclusive, Zulily x Sunshine Swing launches the second collection of children’s spring clothing to prepare children for sunny weather and warmer temperatures.
SEATTLE, February 3, 2022 /PRNewswire/ — Next Online Retailer ZulilyThe first capsule collection designed by Zulily’s kids, which debuted in January, the six winners of Zulily’s 2021 back-to-school contest #UniquelyZu donned their sunglasses for an exclusive second collection. the Zulily x Sunshine Swing Spring Clothing Collection launches today through February 17with over 60 styles designed by kids, for kids, providing the perfect options for playing outside and celebrating the brighter things in life.
“We know kids have amazing fashion sense, so it’s no surprise that Zulily’s data1 shows that 51% of parents say they think their child’s generation has a better eye for style than their own generation,” said Kiki Lockwood, children’s textile merchandising manager at Zulily. “Given the sea of similarity among the products available for moms to buy for their children, Zulily is uniquely positioned to provide kid-designed and kid-approved collections that celebrate budding tastemakers and their unique style, especially as the warmer months approach.
Moms are shopping for summer and vacation essentials in February to prepare for kids’ spring break and get them excited for the warmer #OOTD weather. With 79% of kids saying a unique style impacts their feelings by increasing their happiness and confidence, a wardrobe refresh in the form of bright pops of color and new styles provides a reminder of indispensable spring mood. The data also shows that 86% of kids say they would design their own clothes if someone else could do it for them. That’s why Zulily went straight to the source and enlisted the six #UniquelyZu winners to create inspired designs like floral dresses and skirts, striped tank tops and color-blocked shorts, rainbow prints sky, pineapple tees, matching accessories, and bright, bold pieces, giving kids plenty of clothing options they’ll want to wear.
After hearing from kids across the country through Zulily’s poll, the six winners were able to reflect the feelings of other kids in their unique design approach to the Zulily x Sunshine Swing Spring Clothing Collection:
Kyrie, a 7 year old child Riverside, California. believes fashion can inspire, unite and create unity, which has inspired her warm weather looks. She added: “Having a unique style makes children happy, so I wanted to reflect that through my designs. From rainbow and floral prints, to butterflies and a Positive vibes graphic, I know these outfits will inspire kids to spend more time outdoors.”
Kamdenan 8 year old child Summit of Lee, Mo. aka “The Bow Tie Guy”, loves sophisticated details like chambray and stripes, which have inspired his designs. He added, “I wanted to design fashion options for all children. Whatever your personal style, there’s something to make everyone look their best!”
Jazlyna 9 year old child Post Falls, Idaho strongly believes in expressing feelings through fashion. She added, “I channel my creativity through art, and these spring-inspired designs really reflect that. From bright hues and pineapple graphics to intergalactic patterns, kids will feel unique in these styles!”
Emma, a 9 year old child Seattle, has an affinity for simplicity and comfort, which prompted her desire to create floral and pastel colored clothing. She added, “I was drawn to using light, floral and chambray colors so kids could easily feel comfortable and carefree in any style combination.”
Marlee, an 11 year old child Roseville, California., took the guesswork out of pairing outfits, creating a vibrant mix of colors and patterns in multiple silhouettes. She added, “While my designs feature new graphics including rainbows, bumblebees and palm trees, I’ve also chosen complementary colors so kids can mix and match them easily.”
Mady, a 14-year-old boy from Provo, UT, loves seeing her designs come to life and was especially thrilled that her candy print sketch became a reality. She added: “I’m personally inspired by bright colors and new fashion trends, so I’m thrilled to have inspired a new pattern for spring. I’ve also chosen soft earth tones and ocean prints to excite children in hot weather.”
The Spring Playwear collection includes everything kids need for a play day or event, from $12.99 at $29.99, and offers options for girls, boys and unisex in sizes 4-14. A fan favorite of Zulily, the Sunshine Swing brand aesthetic is inspired by happy days and captures the energy of childhood while giving children the freedom to express themselves. From fun prints to bright colors and playful details, all take center stage in this limited edition collection.
To buy the exclusive Zulily x Sunshine Swing Spring Clothing Collection for children and learn more about the second collection, as well as the talented children’s designers behind the inspiration, visit Zulily’s, Discovery.
Online retailer Zulily helps moms around the world discover amazing deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products every day at incredible prices, curating personalized shopping experiences that include clothes and shoes for the whole family, toys, home decor and more. Zulily’s app uses captivating videos and images to bring over 15,000 top brands and boutique finds to life on mobile.
Zulily is headquartered in Seattle, Washingtonwith locations in Nevada, Ohio, Pennsylvaniaand China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings to its customers since its first sale in 2010. For more information, visit www.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®HSN®Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM“), as well as other minority stakes and investments in green energy. Qurate Retail Group is dedicated to providing a more humane way to shop and is the largest player in video commerce (vCommerce), which includes video shopping across linear TV, e-commerce sites, digital streaming and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitteror follow Qurate Retail Group on YouTube or LinkedIn.
1 Survey conducted by OnePoll for Zulily with a sample of 1,000 American parents and their children (ages 5-18) in June 2021.
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