East Grand Rapids mom launches clothing line inspired by son’s skin problems
EAST GRAND RAPIDS, Michigan – Kicking, throwing and running in the yard of their East Grand Rapids home, it’s hard to keep up with Karly Hiser’s family.
Hiser’s three children have been on the move since trying out one of his models.
“There are smiles on their faces and excitement like, ‘I’m wearing mum’s shirt today!'” Said Hiser.
Hiser’s oldest son started kindergarten two years ago, but his sensitive skin and eczema made it difficult to get dressed.
“It was all polyester blends,” Hiser said. “I was so frustrated that I couldn’t find what I needed for him.”
Hiser says she looked for alternatives, but most were for adults. Seeing a need, she started Crann Clothing.
“It took a few tries,” Hiser said. “It’s difficult to sew underwear. These lines, they are not easy.
The children’s clothing line uses plant fibers, such as organic cotton and hemp. She says the materials have been carefully chosen. The company cites a 2019 Ideas for Us article, an accredited non-governmental organization, which claims that 30 percent of the substances used in the production of clothing have been shown to pose a serious threat to human health.
According to Hiser, Crann Apparel‘s manufacturing partners practice the 10 principles of the World Fair Trade Organization, which include good working conditions and a fair wage. One percent of all sales goes to “1% for the factory,” which funds environmental organizations around the world that protect natural resources.
“It’s super soft to the touch,” Hiser said. “It’s more absorbent than cotton and it’s also hypoallergenic.
Unisex t-shirts and boys’ underwear have just been launched. In October, Hiser plans to offer joggers and sweatshirts. She says that while manufacturing delays linked to the pandemic and supply shortages added to the stress of opening a business, it was worth it.
“Before, in the morning it was one shirt after another after everything was thrown to the side. Next thing you know, you’ve got a huge pile of clothes that don’t get used, ”Hiser said. “Now they know what they like and what they want, so they’re going to pick a shirt they like and they’re ready to go. It’s fast.”
Hiser wants the coins to help families like his.
“I just hope it makes the mornings easier, so that’s the ultimate goal – happier, healthier kids,” Hiser said.
To learn more about Crann Apparel or to view available products, click here.
Follow FOX 17: Facebook – Twitter -Instagram -YouTube