etnies expands its RAD collection with Helltrack-inspired products | national company
LAKE FOREST, Calif.–(BUSINESS WIRE)–January 24, 2022–
Today etnies and the cult classic BMX movie GDR launched a new collection – expanding the first-ever official large-scale production of GDR footwear and apparel releasing in 2021 – with a highly anticipated line of “Prom Scene-themed” footwear and apparel. Due to GDR is devoted, followed by international fans, the first etnies x GDR Collection sold out in a few days.
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Today, etnies and cult classic BMX movie RAD launched a new collection – expanding the first-ever official large-scale production of RAD footwear and apparel released in 2021 – with a highly anticipated “Prom Scene-themed” line of footwear. ” and clothes. Available now at etnies.com and at top retailers, the etnies x RAD collection is filled with a variety of apparel and footwear options, the product’s movie-inspired designs aim to capture the excitement of lifelong fans. date and new fans, as the love for cinema is transmitted from generation to generation. (Photo: BusinessWire)
Available now at etnies.com and at top retailers, the etnies x GDR is stacked with a variety of apparel and footwear options, the product’s film-inspired designs aim to capture the excitement of long-time fans and new fans alike, as the love for the film is passed down from generation to generation .
GDR, originally produced by the late Jack Schwartzman in 1986, was restored and re-released in 2020 by Utopia Media, co-founded by his son and filmmaker Robert Schwartzman.
Directed by Hal Needham ( Smokey and the Bandit, The Cannonball Race ), GDR follows Cru Jones (Bill Allen), a small-town kid determined to win an infamous BMX race on a nearly impossible course known as Helltrack. A sleeper hit upon its initial release, GDR became one of the iconic cult films of the 1980s and among BMX professionals, spawning fan clubs and repertory film screenings for decades. GDR was written by Sam Bernard and Geoffrey Edwards, produced by Robert L. Levy ( wedding crashes ) and executive produced by Jack Schwartzman ( Be there, never say never again ). You can stream the special edition of GDR in Altavod. Buy 4k Bluray Disc at https://amzn.to/2LQ5ajN.
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Founded in 2018, Utopia Media is a film distribution and sales company with a “filmmaker first” approach co-founded by filmmaker Robert Schwartzman. Recent Utopia titles include the Sundance 2020 Official Selection Bloody nose, empty pockets; famous fashion documentary House of Cardin; Oscar winner Errol Morris’ American Dharma; Annabelle Attanasio’s escape from Cannes, mickey and the bear, starring Camila Morrone; Tim Heidecker’s Adult Swim comedy, mr america; Portrait by Liam Firmager of pioneering singer-songwriter Suzi Quatro in Suzi Q; and, the 4K restoration of Hal Needham’s 1986 cult classic, RAD, among others. Upcoming Releases Include Official SXSW 2020 Comedy golden arm; documentary about the legend of improv Del Close: For Madmen Only; the TIFF distribution function Baby Shiva; and more.
Built by skateboarding since 1986, etnies is the world’s leading skateboarder-owned and operated action sports footwear and apparel company. etnies not only pushed boundaries by creating the first professional skate shoe model, but it pioneered technological advancements and changed the face of skate footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that offer the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world-class team of skateboarders, snowboarders, BMX and mountain bikers, and continues its dedication by giving back to each of these communities. For more information, visit etnies.com.
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CONTACT: Ashton Maxfield
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: FASHION ENTERTAINMENT RETAIL SPORTS FILM & MOTION IMAGES EXTREME SPORTS
Copyright BusinessWire 2022.
PUBLISHED: 01/24/2022 09:38 / DISK: 01/24/2022 09:38
Copyright BusinessWire 2022.