Greggs and Primark team up to launch a new clothing line and a cafe in the world’s biggest store
Greggs and Primark are teaming up to launch a brand new clothing line and a huge in-store cafe serving the bakery chain’s popular treats.
Tasty by Greggs will see the opening of a sausage cafe in the world’s largest Primark in Birmingham, while an 11-piece fashion collection will hit stores soon.
Announcing the collaboration on Twitter, Greggs teased, “For the first time ever, fashion has a new flavor, as two high street icons collide, bringing the ultimate tasty experience…Tasty by Greggs.”
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The video trailer shows sausage rolls popping out of Primark clothing, boasting, “Together we are unstoppable.”
The Tasty by Greggs cafe is set to open on February 12, followed by the launch of the new fashion collection on February 19.
The clothing range is due to go on sale in 60 Primark stores across the UK.
The Greggs Cafe is set to be the largest in the world, seating 130 and a menu of Greggs classics including sausage rolls, pastries, pizzas and coffee.
The cafe’s design features donut-inspired seating, flying vegan sausage rolls, and a picnic area.
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