Indian e-commerce platform MensXP unveils menswear brand Fraternity
What: MensXP launches men’s fashion brand Fraternity
Company: MensXP
Collection: The Fraternité brand offers a selection of collections for every season and every occasion. The brand unveiled colorblock cotton t-shirts, canvas sneakers, 6-layer goggles and backpacks, with other products like clothing, shoes and fashion accessories in the works.
USP: An affordable yet stylish modern take on classic fashion for every man’s wardrobe, Brotherhood is a hassle-free everyday lifestyle brand designed for confident, contemporary young men who live by the idea of brotherhood and seek lasting comfort and timeless elegance in their attire.
Available: Online at mensxp.com
Bytes: “Adopting a clean and stylish wardrobe is an essential part of the modern man’s checklist. While there is a lot to know about a good style, looking sharper than 99% of the other guys is actually pretty straightforward and just requires knowing and doing the little things right. Brotherhood is a brand rooted in the idea of brotherhood and a sense of camaraderie and belonging for young adults of the new age. The brand exudes a comfortable confidence and has a modern classic vibe that perfectly matches the fashion needs of the modern Indian man, ”said Angad Bhatia, Founder and CEO of MensXP.
About MensXP: MensXP was founded by brothers Ankur and Angad Bhatia in 2009. It is the largest Indian lifestyle website for men owned by Times Internet, a division of The Times Group.
Fibre2Fashion Press Office (JL)
What: MensXP Launches Menswear Brand Fraternity Company: MensXP Collection: The Fraternity brand hosts a curated line of collections for every season and occasion. The brand unveiled colorblock cotton t-shirts, canvas sneakers, 6-layer goggles and backpacks, with other products like clothing, shoes and fashion accessories in the works.