Looking like Sacha Baron Cohen’s Ali G character set, Kansas City Chiefs tight end Travis Kelce sported a yellow Nike puffer jacket, black Nike headband and thick glasses before facing the Dallas Cowboys in Week 11.

Prior to week four, Kelce wore horn-rimmed glasses, beige corduroy and striped long-sleeved shirt.

“I have fun in fashion,” Kelce shared exclusively. “I love choosing a different outfit every day.”

So it’s no surprise that fashion-conscious Kelce has her own clothing line.

Inspired by vintage ’90s sportswear, his company, Tru Kolors, sells sports products including t-shirts, hoodies, sweat sets (matching sweaters and sweatpants), outdoor pieces to quarter zip. and hats.

Travis Kelce chose the name Tru Kolors not only as a nod to his initials, but also to create a brand that embraces diversity and individuality.

“I just want everyone to feel comfortable in who they are,” he said, “and show his true colors, then appreciate everyone’s colors along the way.”

While working with CALA manufacturing company, Kelce comes in handy. Principal decision maker, he examines fabric samples, color samples, design renderings and stitching.

“Details matter,” Kelce said. “I have a lot of fun creating, especially with the different types of fabrics you can have, different types of looks. “

Since the relaunch of the company in January 2020, he has started making more elaborate cut and sewn pieces.

Tru Kolors does not have any retail or distribution partners at this time. The clothes are sold on the Tru Kolors website.

Due to popular demand, several items are out of stock. But less concerned with the revenue generated, Kelce said his new venture was a labor of love.

“I’m not really focused on that stuff,” Kelce said. “I’m not doing it for the dollar.”

Teammates including Frank Clark and Jody Fortson wear Tru Kolors clothing, and more tailored styling pieces will be released at the company’s third launch, slated for February.

At that time, Kelce and the Chiefs could play a third straight Super Bowl.

Kelce, 32, is certainly doing his part to help the AFC West Chiefs get there.

Although he faces more physical cover, including teams doubling him with defenders on top, he ranks second to the Chiefs in catches (73) and receiving yards (875) this season.

“Kelce is a unique person,” said Chiefs offensive coordinator Eric Bieniemy. “He and Pat (Mahomes) have amazing chemistry together, so they see things and make things happen before they even happen.”

In August 2020, Kelce signed a contract extension that is the second most lucrative on average ($ 14.3 million) and total contract value ($ 57.25 million) among all tight ends in the NFL. .

The four-year contract extension with the Chiefs runs until 2025.

If and when Kelce, who is poised to become the first tight end in NFL history to exceed 1,000 receiving yards for a sixth consecutive year, hangs up, the fashion industry could become his main path to career.

Kelce did stress, however, that he wanted to “keep all doors open” when the time came.

In the meantime, Tru Kolors has become a passionate project.

“When it came to what I wanted to do outside of sports,” he said, “naturally I turned to fashion.”