Kohl’s launches adaptive clothing for adults and expands its children’s offer – Footwear News
Kohl’s is expanding its adaptive product offering.
The Menomonee Falls, Wis.-based retailer today unveiled the launch of adaptive clothing for adults in varying degrees of capacity. The collection was designed through a partnership with consulting and management company Gamut Management, which works with people with disabilities.
Products included in the collection emphasize comfort, style and ease of movement in wardrobe basics such as jeans, leggings, t-shirts and sweatshirts. Products are available under three of the company’s largest private labels: Sonoma Goods for Life, Tek Gear and SO.
The new adaptive line for adults builds on the company’s existing adaptive assortment for children, which includes children’s clothing, footwear, costumes and toys.
“Kohl’s is proud to expand its adaptive assortments and offer inclusive collections for the whole family,” said Ron Murray, Kohl’s Acting Director of Merchandising. “At Kohl’s, we understand how important it is to ensure that all of our customers and associates can celebrate their personal style and independence in a way that meets their individual needs.”
When the collection was launched, Kohl’s and GAMUT Management oversaw focus groups to determine the best fit and style to meet the needs of adults shopping in the adaptive market.
“In America, more than 41 million people live with disabilities, yet people with disabilities have historically had limited access to fashionable and functional clothing that meets their individual needs,” said Michelle A. Banks, Head of Diversity and Inclusion at Kohl. “At Kohl’s, we believe we can create lasting change by delivering relevant products and designs that make sense to our customers.”
Kohl’s, which has been a Runway of Dreams sponsor since 2019, will also be the event’s presenting sponsor at its 2022 fashion show this year. The show will feature adaptive apparel and footwear from Kohl’s and other brands, featured on more than 60 models with varying disabilities and backgrounds.
The event, which will take place on September 12 at The Glasshouse in New York City, will be hosted by Peloton’s first adaptive instructor, Logan Aldridge. In addition to Kohl’s, participating brands and retailers include Target, Zappos.com, JCPenney, Tommy Hilfiger Adaptive, No Limbits and Stride Rite. Steve Madden will launch his line of adaptive footwear for the first time, alongside brands French Toast Adaptive, Stemwear and Magnetic Me.
In recent years, various footwear and apparel companies have introduced or expanded their product offerings for people with disabilities. Zappos, which introduced a platform for adaptive fashion items in 2017, has been a notable market leader. The company also runs a program that allows customers to purchase a single shoe or two shoes of varying sizes and widths to create a pair. The online platform has also partnered with brands like Ugg, Sorel and Merrell to sell more inclusive shoes.