(LOS ANGELES, CA) – Premium women’s golf lifestyle apparel brand LOHLA SPORT has launched a Junior Ambassador program for tweens and young teens who excel in golf, community service and academics.

The list already includes 12- and 13-year-old girls from California, Florida and Michigan. They will wear coordinated LOHLA SPORT tops, bottoms, skorts and outerwear during golf activities.

After acknowledging that there are a limited number of apparel-related ambassador programs for female junior golfers, LOHLA SPORT founder and CEO Lisa O’Hurley sought to reward well-rounded pre-teen girls with college aspirations and golf professionals.

“We make sizes XXS and XS which are perfect for tweens, young teens and petite women,” says O’Hurley, who launched the popular brand in January 2021 alongside former fashion designer Burberry. and Aquascutum, Paul Rees. “I remember playing golf when I was a pre-teen and had nothing to wear. These girls want to look more contemporary and sophisticated, but have a hard time finding golf clothes athletes who do not make them look childish.

The most popular LOHLA SPORT styles among junior golfers are the sleeveless and long-sleeved Chevron tops, and the must-have “The Very Pant” with four pockets and four-way stretch fabric available in multiple colors. The entire current “The Streets of Los Angeles” collection (minus some outerwear) includes these sizes XXS and XS.

Junior and adult female golfers praise the brand’s European design with LA flair and comfortable, chic aesthetic that is poised to create a “Golfleisure” movement akin to LuLulemon and the “Athleisure” craze.

Girls ages 9-13 can apply for the Junior Ambassador Program, with parental or guardian permission, by submitting a brief history of their golf, community and academic approaches and accomplishments to [email protected]

LOHLA SPORT has reached new heights of popularity with “The Streets of Los Angeles collection illustrating the distinct vibes of city neighborhoods. Its ‘Rodeo Drive’, ‘Ocean Avenue’, ‘Hollywood Boulevard’, ‘Sunset Boulevard’ and ‘Melrose Place’ capsules feature stylish tops, bottoms, skorts, outerwear and headwear, playful and elegant. Fits are flattering but not too sexy, made with quality fabrics sourced from around the world and optimize athletic movement.

Earlier this year, LOHLA SPORT partnered with golfing legend Annika Sorenstam to have the golfing legend wear the brand’s apparel exclusively at golf tournaments and other activities. More recently, he signed highly regarded LPGA Tour player Maude LeBlanc for a similar role.

About

Based in Los Angeles, CA, LOHLA SPORT is a leading women’s golf lifestyle apparel brand captivating the golf, country club and resort market. Launched in January 2021, its impeccable sense of style features colorful and on-trend European designs with a touch of Los Angeles. The brainchild of acclaimed fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT offers a stylish and playful range of tops, bottoms, skorts, outerwear and headwear in collections contact information online and in over 300 exclusive golf shops across America. Outfits transition confidently from class at the office to socializing with friends and family. His signature “Golf Fitness Pull-on Pant” and “The Very Pant,” a play on “Seinfield” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman, are particularly popular.

More information: www.lohlasport.com, [email protected]

CONTACT:
Rich Katz
[email protected]
703.283.4852