Lohla Sport’s “Winter Wonderlands” collection exceeds order forecasts
(LOS ANGELES, CA) – Golf store orders for the current LOHLA SPORT “Winter Wonderlands” women’s fall/winter golf lifestyle apparel collection exceeded forecasts by more than 100%, signifying significant brand growth since then. its debut in January 2021.
Inventory turnover at LOHLA SPORT’s ‘The Streets of Los Angeles’ spring/summer collection golf stores was also impressive, exceeding forecasts by more than 200%.
Merchants at more than 250 fine golf stores praise the brand for its sporty look that transitions seasonally from the course to the office and social settings.
“LOHLA SPORT has been a terrific addition to our golf boutique,” says David Sandberg, Director of Golf at Card Sound Golf Club (Key Largo, Florida). “The fit and fabrics have created a buzz among the ladies here, and LOHLA SPORT is one of the top sellers for us.”
Kelsey Jo Holsten, Golf Shop Manager at Monterey Peninsula Country Club (California), confirms: “The brand bridges the gap between fashion and comfort on the course. Our members love the lightweight options and variety of colors in each collection.
The Winder Wonderlands range takes the names of four season destinations known for the convergence of chic fashion and active lifestyles:
- Lake Tahoe – Smoothly transition from summer to early fall with pops of bright primary colors including lemon, red and blueberry, accented perfectly in navy blue and white.
- Vail – Enjoy high fashion and high fashion fall hues of pine, navy blue, crimson and white on and off the golf course.
- park city – Liven up mid-autumn with bright and eye-catching sorbet colors – lapis, coral and lagoon – with navy and white edging; don’t miss the new “shiny vest”.
- Stowe – Play with new elegant and warm neutrals like “almond” combined with black and white, including a “Fendi-esque” print, for luxurious looks.
- aspen – Get ready for the holidays with unofficial “Schitt’s Creek” styles influenced by “David” and “Moira” on the hit show that includes fashion-forward red and black plaid pants.
LOHLA SPORT staples include The Very Pant universal pant, a four-way stretch four-pocket bottom. The Golf Fitness Pants are worn alone (similar to training tights) or under a skort in the fall for added warmth and decor, and are deliberately thicker, becoming the perfect golf-yoga pant. Both styles are suitable for country clubs.
Rooted in colorful, on-trend European designs with a feminine Los Angeles twist, LOHLA SPORT coordinates tops, bottoms, skorts, outerwear and headwear. In sizes XXS to XXL, the cuts are flattering but not too sexy, made with quality fabrics sourced from around the world and optimize athletic movement.
LOHLA SPORT’s comfy-chic, made-for-game aesthetic draws a massive following as the company creates a Lululemon-like “Golfleisure” movement and the “Athleisure” craze.
ESPN, Forbes, Golf Digest, GOLF Magazine, Golfweek, NBC Sports and others praised the brand’s refreshing looks as well as London-based designers Lisa O’Hurley and Paul Rees, formerly Burberry and Aquascutum. Golfing legend Annika Sorenstam is one of the LPGA TOUR players who wears LOHLA SPORT exclusively.
About LOHLA SPORT
Based in Los Angeles, CA, LOHLA SPORT is a new leading women’s golf lifestyle apparel brand that is quickly capturing the golf, country club and resort market. Launched in January 2021, its impeccable sense of style features colorful and on-trend European designs with a touch of Los Angeles. The brainchild of acclaimed fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT offers a stylish and playful range of tops, bottoms, skorts and outerwear in coordinated collections online and in more than 250 exclusive golf shops across America. Outfits transition confidently from class at the office to socializing with friends and family. His signature “Golf Fitness Pull-on Pant” and “The Very Pant,” a play on “Seinfield” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman, are especially popular.
More information: www.lohlasport.com, [email protected]