Mr. Porter’s new golf line gives country club classics a modern update – Robb Report
After more than a year of living in lockdown, we can finally start socializing again. But it wasn’t that long ago that group suspension options were scarce. One of those few was golf, a sport that has grown in popularity. While golfers aren’t particularly known for their style, the linksman renaissance has become so ubiquitous that fashion is entering the game. The latest to have a designer eye on the fairway is Mr P, who has launched a golf equipment collection it is up to the aesthetic.
Many traditional menswear vendors have offered golf clothing in the past, but Mr. P’s collection was designed with the new generation of golf enthusiasts in mind. GolfNow, an online tee-booking platform employed at some 7,000 courses across the country, reported a 60% increase in the number of rounds booked in 2020. Even in May of last year, a Washington Post-University of Maryland Poll found that 41 percent of American adults were in favor of reopening golf courses – a higher percentage than any other measured business, including restaurants, retail stores and gyms.
Olie Arnold, Mr Porter’s style director, said the online retailer has followed the rise of golf “sparked by the younger, more athletic image the game has developed,” noting stars like Rory McIlroy and Justin Thomas as well as newcomers such as Viktor Hovland. and Will Zalatoris. “The biggest factor, however, has been the pandemic,” says Arnold. “The benefits of golf for mental and physical health have become very evident.”
Also obvious: ill-fitting chinos and polo shirts are not going to do it for today’s golfers. That’s not to say link fashion has to be reinvented; it’s more about going back to one’s origins. “It’s something we see in the larger context of menswear: a nostalgic desire for retro designs,” says Arnold, noting that sportswear titans like Nike and Adidas have recently adapted their most iconic sneakers, like the Air Max 1 and Stan smiths, in functional golf shoes.
For his golf collection, Mr. P turned to fairway GOs like Arnold Palmer and Jack Nicklaus for style clues. The results are respectful of the game’s rich culture and many traditions (necklaces are plentiful, in keeping with clubhouse rules, and pockets have been designed to accommodate scorecards) but subtly modified to be just as good off the course. Even the more technical models, such as a pair of golf shoes inspired by Mr P.’s best-selling derbies, wear their performance capacity slightly.
Trendy or not, the collection’s retro sportswear styles fill many summer fashion boxes. Here Arnold shares some of his favorite pieces for playing sports off the course and in the city.