MySize from Israel announces the extension of its partnership with Nautica
The brand known as “Inspiration from the Sea” brings everyday style to the world, offering versatility and comfort. The American boating-influenced classic sportswear brand is being served well by reducing costs and maximizing efficiency by incorporating MySize into the supply chain, MySize said in a press release.
Nautica Turkey recognizes the choppy waters of e-commerce and sees MySize as a tool to calm the storm. The correct size selection is essential for all online retailers who are striving to increase their margins. MySize was created to increase buyer satisfaction and lower costs for online retailers by standardizing sizes and helping consumers find the right size on any size chart. MySize’s patented algorithms and SDK decrease consumer return rates and improve retailer outcomes.
MySize, the developer and creator of innovative measurement solutions, has announced an agreement to offer its MySizeID app for the global lifestyle brand, Nautica, in Turkey through Eren, the licensed production owner of Nautica Turkey. The MySizeID app will be made available to Nautica customers in Turkey through their online retail e-commerce site.
Eren, in partnership with the world-renowned French group Devanlay, offers MySize additional opportunities to integrate with more brands in the portfolio. Nautica is a leading global water-inspired lifestyle brand that includes clothing and accessories for men, women and children. MySize is well positioned to serve the Turkish people in a country of over 85 million people.
“We are delighted with our partnership with Eren and are delighted that they see the need for greater efficiency in sizing garments. MySize focuses on standardizing sizes between brands in e-commerce. As we seek to expand our offering to other brands in the portfolio, we know that the data we collect introduces exciting new growth opportunities ”, Ronen Luzon, CEO of MySize said in a statement.
Fibre2Fashion Information Office (GK)