Neiman Marcus to Acquire Stylyze, a Seattle-based Startup That Helps Online Home and Fashion Retailers
Stylyze provides retailers with product attribution data, digital outfit and room builders, content creation tools and more to enhance their online shopping experiences. The startup was founded by Kristen miller and Lisa Perrone Cirelli. Miller previously founded four companies in the interior design industry. Perrone Cirelli is an interior design expert who previously worked at Schoenfeld Interiors and Schick Design Group.
“This allows us to deepen our relationship with our customers through the use of technology,” Neiman CEO Geoffroy van Raemdonck said in a statement.
Terms of the contract are not disclosed.
Miller told GeekWire that she and Perrone Cirelli, along with 12 other staff, will join Neiman as part of the acquisition. “We are delighted to continue to expand our platform and integrate ourselves more deeply into Neiman’s business,” she said. “At this point, the idea is that this platform will be for their exclusive use.”
Stylyze had raised $ 2.8 million to date from investors, including many retail executives such as former Nordstrom CFO Mike Koppel. He had already partnered with Neiman from 2018.
The acquisition of Stylyze is part of Neiman’s plan to invest in technological and digital capabilities. The company has been affected due to the pandemic as COVID restrictions have crushed department store sales. Neiman filed for bankruptcy a year ago, added new owners, so what refinanced $ 1.1 billion in debt.