New luxury clothing brand launched with the name of Oxford’s historic shoemakers
A bespoke luxury clothing brand launched in Woodstock last week takes its name from an Oxford company that has become an institution.
Duckers Style takes its name from Ducker & Son, a traditional Turl Street shoe maker that has been in the business for 118 years.
Ducker & Son was founded by Edward Ducker in 1898. A limited liability company was formed following the death of Ducker and his wife in 1947.
It closed at the end of November 2016 and its archives are now kept at the Bodleian Library.
The shop was featured in the 2007 romantic war drama film Atonement, starring Keira Knightley and Benedict Cumberbatch.
Duckers Style co-founder Jason Bevan, 51, decided after 35 years of working for other people that he would launch his own brand on lockdown.
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He said: “In the early 90s I was selling casual designer labels at a store called Acorn on Turl Street. I stayed friends with Bob and Isobel [Avery] since then and after their retirement in 2016, Ducker & Son has closed its doors.
“I called Bob to ask for permission to use a name close to his business and his first words were, ‘Jason, I would be honored and flattered!
“Ducker & Son has created a tradition of rewarding you with a pair of their famous shoes while studying at Oxford.
“We want to carry on this tradition with customers getting their first made-to-measure suit with Duckers Style. ”
The new store sells bespoke clothing such as luxury two piece woolen suits starting at £ 1,200, bespoke shirts starting at £ 150, casual overshirts at £ 450 and a new addition of bespoke sneakers to £ 275.
Mr Bevan’s business partner is Jordan Rouse, 25, who first trained as a hairdresser before going into fashion retail.
Mr. Rouse said, “All of our garments are individually made to order and take approximately four weeks to produce for the customer.
“We have a studio in Woodstock where we organize private appointments and also have offices in Cheltenham and central London.
“We also offer a free tailor-made travel service to allow customers to work on their busy schedules.
“We are extremely proud to offer a bespoke tailoring option for women as we believe this is an emerging market for modern women. ”
The launch party brought together local businessmen and entrepreneurs as well as friends and family.