Oil company trolls clothing company with ad campaign
An oil and gas company denounced the apparent hypocrisy of clothing company The North Face with a targeted public relations campaign.
Liberty Oilfield Services, based in the United States, has launched the “Thank You North Face” website and a social media campaign against the company.
It comes after The North Face, which uses fossil fuels to produce many of its synthetic clothing, refused to sell special-branded jackets to oil company Innovex Downhole Solutions last year.
Liberty CEO Chris Wright posted a video saying that “the vast majority of North Face’s products – jackets, backpacks, outdoor pants, shirts, shoes, hats, etc., are primarily made from oil and gas that we are so proud to produce ”.
He added, “North Face is not only an amazing customer in the oil and gas industry, they are also a partner of the oil and gas industry by making it accessible to so many people. So thank you North Face, and you’re welcome ”
Le Merci North Face countryside also launched billboards near the clothing company’s offices in Denver, Colorado, including slogans like “That North Face puffer looks good on you.” And it was made from fossil fuels ”.
In one declaration, The North Face said there are times when it decides not to sell products to certain organizations with the intention of placing their logo next to theirs which “includes companies in the oil and gas industry.” .
The company added that it recognizes the “integral role that the global oil and gas industry plays in powering our business and our world” and “we currently depend on this industry for many of the products we manufacture. , the fuel for our travels and for the energy we need to run our business ”.
The North Face said it applauds the industry’s efforts to reduce the carbon footprint and invest in clean energy and that, by 2025, 100% of North Face’s “most used clothing materials will be recycled. , regenerative or renewable, and we will have eliminated all single-use clothing. Plastic wrap”.