01 Nov 2021

Petco Health and Wellness Company has opened a new concept store designed to give pet parents and their dogs a chance to experience the chain’s private label in a whole new way.

The retailer opened Reddy SoHo last week, its first concept store built entirely around the company’s high-end private label lifestyle product line for dogs. The Manhattan location, according to Petco, is intended to provide a “high shopping experience” based on a selection of Reddy-branded items and in-store experiences designed to delight two and four-legged shoppers.

Petco, which launched the Reddy line in 2018, has seen it become one of its most popular brands. The retailer describes the items in the brand’s portfolio covering clothing, collars, leashes, harnesses, beds, bowls, feeders and travel accessories as “high quality, innovative, functional and made in a sustainable manner. “.

The Reddy brand includes a wide assortment of clothing, beds, bowls, collars, feeders, harnesses, leashes and travel accessories for everyday use.

Like other pet products, the brand’s sales have jumped since the start of the pandemic.

Nick Konat, head of merchandising for Petco, said parents of pets are going out more than ever and taking their dogs with them. The new store, he said, “will continue to fuel that exploration by providing New York City pet parents with a hub to bond, rejuvenate and find the latest essentials for shaping their best life together ”.

The design of the SoHo store follows the Reddy brand’s color scheme and includes a lounge with free Wi-Fi. The store will be adding an “adventure concierge” in the coming months who will help pet parents plan activities with their dogs and offer a calendar of recommended activities in and around town.

The boutique will house a pet clothing fitting station offering personalized services such as on-site monograms and personalized pet tags. Other amenities will include phone charging stations, sanitary water stations and a “caterer” with cups of whipped cream for dogs.

The store will also have a JustFoodForDogs fresh nutrition station offering a variety of dog foods, treats and supplements to meet the nutritional and health needs of its four-legged customers.

Petco plans to add new Reddy products that will be exclusive to the SoHo store.

Customers will be able to apply their Petco Pals rewards and Petco gift cards for purchases at the location, which is open nine to nine, seven days a week.

• Petco opens Reddy SoHo, its first flagship pet brand in New York – Petco Health and Wellness Company, Inc.