Ralph Lauren and Dow Open Source New process to transform the way the fashion industry dyes cotton
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MIDLAND, MI and NEW YORK, NY, Oct. 13, 2021 / CSRwire / – Dow (NYSE: DOW) and Ralph Lauren Corporation (NYSE: RL) today released a comprehensive manual on how to dye cotton more sustainably and more efficient than ever. using the durable ECOFAST ™ Pure textile treatment. With this manual, Ralph Lauren and Dow are opening up this improved dyeing process to encourage adoption in the textile industry and help standardize a more sustainable and efficient cotton dyeing system for positive environmental impact.
The co-developed, step-by-step manual explains how to use ECOFAST ™ Pure, a cationic treatment of cotton developed by Dow, with existing dyeing equipment. Ralph Lauren, the first brand to use ECOFAST ™ Pure, has partnered with Dow to optimize and implement technology in its cotton dyeing operations as part of its new Color on Demand platform.
Conventional fabric dyeing processes require billions of liters of water each year, generating around 20% of the world’s wastewater.1.2 Pretreating fabric with ECOFAST ™ Pure dramatically reduces the amount of water, chemicals and energy required to color cotton, allowing up to 90% less processing chemicals, 50% less water, 50% less dyes and 40% less energy without sacrificing color or quality.3
“As fashion supply chains seek to recover from the impacts of the pandemic, there is a critical window to embed more sustainable practices into production processes,” said Mary Draves, director of sustainability at Dow . “By working together today to scale a less resource-intensive dyeing process, we can help address pressing challenges, such as climate change and water resilience, in the long term. “
“If we are to protect our planet for the next generation, we need to create scalable solutions that have never been considered before. It requires deep and sometimes unexpected collaboration and a willingness to break down the barriers of exclusivity, ”said Halide Alagöz, Chief Product & Sustainability Officer at Ralph Lauren. “We are proud to partner with Dow on this innovation and to share it openly with our industry, in the hope that it will help transform the way we conserve and use water in our global supply chains.
Ralph Lauren began integrating Color on Demand into its supply chain earlier this year and for the first time launched a product using ECOFAST ™ Pure as part of the company’s Team USA collection for the Olympic and Paralympic Games in Tokyo 2020. Designed to help fight water scarcity and pollution caused by cotton. dyeing, Color on Demand is a multi-phase system with a clear ambition to provide over time the world’s first scalable, wastewater-free cotton dyeing system. By 2025, the brand aims to use the Color on Demand platform to dye more than 80% of its solid cotton products.
Download the manual and learn more about ECOFAST ™ Pure at https://www.dow.com/ecofast.
Dow (NYSE: DOW) combines global reach, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The company’s ambition is to become the most innovative, customer-centric, inclusive and sustainable materials science company with the aim of delivering a sustainable future to the world through our expertise in materials science and collaboration with our partners. Dow’s business portfolio in Plastics, Industrial Intermediates, Coatings and Silicones offers a broad range of differentiated, science-based products and solutions for customers in high growth market segments, such as packaging, infrastructure, mobility and consumer care. Dow operates 106 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow had approximately $ 39 billion in sales in 2020. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.
About Ralph Lauren Corporation
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: Apparel, Footwear & Accessories, Home, Fragrance and Hospitality. For over 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The company’s brands, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others, make up one of the most popular product families. most recognized in the world. consumer brands. For more information, visit https://corporate.ralphlauren.com.
About the change design
Design the Change, the strategy of Ralph Lauren Corporation, is both a commitment and a journey to create a positive impact in society. It is based on our belief that with our industry, we can make the change required for a more sustainable and equitable future for all. Design the Change is rooted in commitments that will move forward in our three focus areas: creating timeless style, protecting the environment and defending better lives, and it is backed by ambitious goals that guide the work of the company in the field of citizenship and sustainable development. Ralph Lauren is a signatory to the We Are Still In declaration and the United Nations Fashion Industry Charter for Climate Action, pledging to limit our emissions in line with the goals of the Paris Agreement. The Company is also a member of the G7 Fashion Pact, a group of fashion leaders working to stop global warming, restore biodiversity and protect the oceans. For more information, visit our company website.
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Kayla susko Ralph Lauren Press
- Drew, Deborah and Geneviève Yehounme. “The environmental impact of the clothing industry in 6 graphics.” World Resources Institute, July 5, 2017. https://www.wri.org/blog/2017/07/apparel-industrys-environmental-impact-6-graphics
- Rep. A new textile economy: redesigning the future of fashion. Ellen MacArthur Foundation, Circular Fibers Initiative, 2017. https: //
- A comprehensive third party reviewed and validated life cycle assessment is available upon request at www.dow.com/ecofast.
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: Apparel, Footwear & Accessories, Home, Fragrance and Hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have steadily grown through a growing number of products, brands and international markets. The Company’s brands, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others, constitute one of the most popular product families. most recognized in the world. consumer brands. For more information, visit https://corporate.ralphlauren.com.
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