Readers’ favorite summer dress brand R29
Mix bold prints, vibrant colors, distinct cultural influences and social impact and you have FARM Rio. It’s a cheerful fashion brand founded in Rio De Janeiro by Katia Barros and Marcello Bastos – a duo who dreams of channeling the energetic essence of the city and its natives (the Cariocas) into clothing. From its humble beginnings as a 40 square foot booth at the 1997 Babylonia Hype Fair, the brand has expanded to stores across Brazil as well as the United States with retail outlets in New York and Miami. as well as pop-ups in Montauk and Los Angeles. The reason it’s on our radar? After showcasing its site-wide promotion in our sales coverage on the weekend of July 4, the brand became an overnight sensation with Refinery29 readers; surpassing all categories, from fashion to beauty and home, as the most purchased summer event. And, on closer inspection, it made perfect sense: FARM Rio’s fashion awash with animated nature-centric scenes (featuring main characters such as tropical fruits and rainforest creatures) is exactly the cheerful style energy we craved after the last pent-up year. So we decided to go even further by contacting the brand for a full overview of this new favorite destination for readers. Below, check out all the juicy details of FARM Rio, including its bestsellers, charity partnerships, and future expansion plans (from size inclusivity to Europe and beyond!).