The Billings teenage entrepreneur hopes to inspire his peers with a new clothing brand
BILLINGS — In Billings, there’s a 17-year-old entrepreneur who has the goal of one day earning a seven-figure income from an idea that was started at the Billings Career Center.
“I just know you have to work hard. You have to work hard to be successful and to be better than average. That’s ultimately what I want to do. No matter how much pressure or hard work, I’m going to do it,” Caiden said. Dekievit, a senior student at Billings Career Center.
The website went live on Friday for Dekievit’s new clothing brand: Don’t Shy Away. The youngest of eight children, Dekievit is no stranger to hard work, and he hopes the clothes he’s designed will make teens and twenties feel good about themselves.
“That’s all I want to do is make a positive impact on someone’s life. If he could just get that extra boost. It’s like, Don’t Shy Away, c “It’s a cool sense. Or like Nike, do it. It can motivate people on the basketball court or watch something like, ‘I’m going to do this. I think a little motivation could go a long way,” said Dekievit.
Dekievit said his main motivation for starting the brand came from his parents, who worked hard to raise Dekievit and his seven other siblings while struggling with the medical bills of cancer treatment for one of his brothers. elders.
“I know my motivation comes from my parents. I know my parents aren’t the most successful. They’ve done so many great things for me. I love my parents and they’re a big inspiration to me, but I know I want to give my kids a much better life. I want to create that generational wealth and be an entrepreneur and that’s what I’m trying to achieve here,” Dekievit said.
The idea to launch the brand came from a business class Dekievit took at the Billings Career Center called Jobs for Montana Graduates. Billings Public Schools students can choose to attend the Career Center for a half or full day to learn skills for future employment in areas such as auto repair, welding, construction, media and business.
“It was to help start a business for a lead contest to help win $5,000. And I was like, oh that’s perfect, and I put two and two together. Mr. (Scott) Hanson is the teacher and he really helped and pushed me to create it, and I did well. He taught me how to dropship,” Dekievit said.
The nerve center of the operation is in Dekievit’s bedroom – where he creates patterns, puts them on clothes and uploads them to his website. Then, when an order comes in, his drop-shipping company makes the product and ships it to customers. Each month, he donates 5% of his sales to rotating charities. The first is St. Jude Children’s Hospital in Memphis, Tennessee.
“Every couple of months after that it’ll be a different charity reflecting on the children’s battles. Next month I’ll put Don’t Shy Away, a charity poll, on my Instagram. Then they’ll vote for that and there will be a final four and whoever wins will be the charity that receives the donations,” Dekievit said.
When Dekievit graduates from high school this year, he said he hopes to work in construction while building his brand on the side, with the brand hopefully becoming his main source of income. Dekievit said his first goal was to earn enough money to buy equipment to start making the clothes himself in Billings.
Click here to visit Dekievit’s Don’t Shy Away website.
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