The Instagram star sisters Huddersfield’s second clothing line after the first is sold and stocked at Selfridges
Two sisters from Huddersfield celebrate the release of their second clothing line just a year after the very successful launch of their first brand.
Ellie and Daisey O’Donnell launched ODolls Collection in May 2020, after the original target date had to be pushed back due to the pandemic.
The luxury clothing line proved to be an instant hit and was soon catered for by huge high street names including Selfridges and Tessuti.
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And after a hectic first year of trading, the siblings launched today (Friday) their brand new line of sportswear – ODolls Sport.
Ellie, 24, and Daisey, 22, started their careers as Instagram influencers and the sisters now have over a million followers each.
Ellie said she believes working as an influencer has helped shape her business today, while also giving her the launching pad to achieve a lifelong dream of owning a business.
She said YorkshireLive : âI was 17 when I started promoting other clothing brands online. Back then, Instagram wasn’t what it is today – everything was new.
âBut even then Daisey and I knew we wanted to have our own brand of clothing. Working with other brands has opened up this world to us.
âMy sister and I love to wear sportswear, we live in it! So we wanted to do something really comfortable. Something that you can work out in, but also wear to go to the stores.â
Ellie admitted launching two clothing lines in the midst of a global pandemic has been difficult, but praised the company’s “ incredible ” level of success so far.
âSometimes I have to pinch myself when I see people on the street wearing our clothes,â Ellie said.
“It’s a dream. Everything we’ve designed is personal to me and Daisey. We put everything in these designs, so seeing people wearing them and loving them means more than anything.”
Although not officially launching until today, ODolls Sport is already on the shelves of JD Sports and Footasylum – and Ellie believes the sky is the limit for the company.
âWe want to continue to develop,â she said. “There is no stopping for us.”
You can browse the full line of ODolls Collection clothing at theodollscollection.com.