Oral Hygiene Market By Product (Toothbrush (Manual, Electric, Battery), Toothpaste (pastes, gels, powder, varnish), Breath Freshener, Rinse) and – Global Forecast to 2021-2031

/EIN News/ — ROCKVILLE, Md., Feb. 21 2022 (GLOBE NEWSWIRE) — According to Fact.MR, a market research and competitive intelligence provider, the global oral hygiene market is expected to surpass US$70 billion by 2031, growing at a CAGR of 5% over the next ten years.

“Increased awareness of oral care is increasing the need for various oral care products. Manufacturers are emphasizing development of a greater variety of products, which, in turn, is fueling growth of the market,” according to a Fact.MR analyst.

The global oral hygiene market reached approximately US$50 billion in 2020 and is expected to accelerate at a CAGR of 5% to reach US$70 billion by 2031. The demand for toothbrushes is expected to increase at a CAGR of 4% through the evaluation period from 2021 to 2031.

Rising demand for oral hygiene products in Japan and growing opportunities for oral hygiene product manufacturers in Germany also complement the growth prospects for oral hygiene products in the global market.

Oral hygiene products are intended to clean the oral cavity, freshen breath and maintain good oral hygiene. The oral hygiene market offers a range of product types including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and substitutes and toothpaste.

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The increasing prevalence of dental caries in children and adults is expected to drive the market. The growth of the market is driven by the increasing incidence of dental diseases, increasing number of practicing dentists globally and technological advancements in oral care products are the major growth drivers of the oral care market -dental. On the other hand, product recalls for the oral care market are expected to restrain the market growth. Additionally, adverse effects of teeth whitening products pose a major challenge to the growth of this market.

Key Segments Covered:

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Competitive landscape

• The major vendors are facing stiff competition due to the increase in demand for oral hygiene products across the globe and many players in this field. In order to stay in this landscape, they focus on diversifying their portfolios.
• In 2019, Ashland launched its extensive line of oral care ingredients and products such as Captivates™ Encapsulates, Gantrez™ AN Polymers, FlexiThix™ Polymer and others.
• In August 2020, Colgate-Palmolive Company launched hum by Colgate, a smart electric toothbrush. It includes smart sensors that allow users to track the frequency, duration and coverage of their unique brushing style, and provides personalized advice on areas that need more attention.
• In November 2020, GSK Consumer Healthcare made a foray into the specialty denture care category in India with the launch of the Polident brand.
• In January 2021, an Indian company, Dabur entered the mouthwash category with the launch of Dabur Red Pulling Oil, an Ayurvedic mouthwash.

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Impact of COVID-19 on the oral hygiene market

The most significant impact of the confinement, social distancing and quarantine measures imposed by COVID-19 has been the change in consumer shopping habits, from store to online store. In 2020, the COVID-19 pandemic had a significant impact on the distribution channels and consumer behavior related to essential and non-essential goods, with similar trends observed in the oral hygiene and care market. oral.

The ongoing COVID-19 pandemic has had a significant impact on dental services globally as most of them have been closed. Recently, more dental services are reopening; however, patients are opting for dental home remedies due to the risk of exposure to infection, thus increasing the demand for home application of oral care.

Key Points Covered in the Oral Hygiene Products Industry Survey:

• Market Estimates and Forecasts (2016-2031)
• Key Drivers and Restraints Shaping Market Growth
• Analysis by segment, by country and by region
• Competitive Mapping and Benchmarking
• Brand share and market share analysis
• Opportunities for Oral Hygiene Suppliers in 2021
• Main product innovations and regulatory climate
• Impact of COVID-19 on the Oral Care Products Industry and How to Navigate
• Recommendation on the main winning strategies

To learn more about short term & long term impact of COVID-19 on this Oral Hygiene Market,

Please visit: https://www.factmr.com/report/68/oral-hygiene-market

Fact.MR, in its new offering, presents an unbiased analysis of the oral hygiene market, presenting historical demand data (2016-2020) and forecast statistics for the period 2021-2031.

The study discloses key market insights based on product (toothpaste, toothbrush, mouthwash/dental rinse, dental floss, and dental accessories) and distribution channel (hypermarkets/supermarkets, department stores, e-commerce and other retail formats), in seven major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, Middle East and Africa).

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