Tommy Hilfiger expands into pet fashion with new licensing deal – Sourcing Journal
Tommy Hilfiger is the latest fashion brand to see dollar signs in the pet clothing market.
The PVH-owned brand last week announced a first canine fashion collection launching in 2023, tapping into the growing pet clothing industry valued at $7 billion by 2028, according to Fortune Business Insights.
Tommy Hilfiger has entered into a licensing agreement with Kanine Pets World Limited, also a partner of Hugo’s boss, to bring its iconic American style to the new line of apparel, accessories and home décor designed for dogs. Kanine will manage product design, production and distribution.
The canine collection will include preppy sweaters, logo hoodies, turtleneck tops, raincoats and classic and bow-tie bandanas in Tommy Hilfiger’s red, white and blue color palette, as well as dusty pink and jade green. Accessories include braided leather leash set, lightweight sport set, leash set with collar, striped fabric harness and leash, and leather straps. Padded dog beds, pet carriers and travel accessories round out the collection.
Tommy Hilfiger isn’t the only major fashion brand expanding into dog clothing and accessories. In 2018, Moschino and H&M collaborated on a limited capsule collection for dogs. The following year, the French luxury brand Moncler collaborated with Poldo Dog Couture on a range of vests, raincoats, knitwear, leashes and collars.
Ralph Lauren has launched a “Pup Shop” offering high-end pet clothing, including sweaters, jackets and polo shirts in sizes XS-XL. Most recently, Diesel released an eight-piece capsule of “ready-to-go” clothing and accessories including jackets, hoodies and bomber jackets for smaller breeds.
Peer-to-peer fashion reselling platform Poshmark has joined the market after adding a category for “pet items” last year, allowing users to resell toys, leashes, costumes , collars and pet beds.
According to the American Society for the Prevention of Cruelty to Animals, 23 million American households have adopted a pet during the pandemic, signaling an opportunity to sell more products to new pet owners.