TravisMathew Launches Active Line of High Performance Radiators
There is a fair balance to be struck between fashion and function when considering workout clothes. Too much sweat and too little wick or too much flair and too little subtlety, and it all flies away. Twice now, leading lifestyle brand TravisMathew seems to have pulled off this tricky dance.
Following the success of the innovative lifestyle and performance clothing brand with the Heater Golf series, TravisMathew announced the creation and launch of its Heater Active line in November. The Heater Active Series is the most technical fabric collection in textiles to date, delivering enhanced performance elements without compromising TravisMathew’s signature style or distracting from its target market – lusty men in smart yarns.
âTravisMathew’s primary customer has an extremely active lifestyle, and our goal has always been to provide clothes for every part of his day,â TravisMathew CEO Ryan Ellis said in a press release. âThree years ago we started working on a sportswear collection with an emphasis on increased performance elements. As we do with all of our clothing, we started with the most premium fabrics.
Made from these supple performance fabrics, the Heater Active line offers enhanced elasticity and breathability allowing the energetic man to move seamlessly throughout any workout – from warm-up to record personal intensity and perspiration through an intense grind to enjoy active recovery.
Not only has Heater Active been developed for three years, TravisMathew is supported and worn by several active celebrities and high performance athletes. Professional players like Jimmy Garoppolo, Matt Ryan, Alex Caruso, and Corey Seager have all incorporated Heater Active clothing into their workout routines. Hitting the gym in this new piece of clothing is a must-have for the most recognizable and ardent fans of TravisMathew, as his shorts and shirts are a perfect fit for the lively man.
âThe Heater Active line matches the TravisMathew aesthetic but with an athletic fit that is neither too tight nor too short,â said Ellis. âOur customers have demanded this product and we could not be more satisfied with the quality of the range. “
With a variety of silhouettes, the Heater Active line is highlighted by performance socks with design-driven prints and a clean athletic style. Heather and plain tops complete this verve with minimalist and functional short and long sleeve sportswear made from high performance materials. While there is already consistent variety in TravisMathew’s new line, the apparel company plans to expand its product offering in 2022, expanding the brand’s investment in performance clothing.
The Heater Active line is now available online and in local retail stores. You can discover the new range of active radiators from TravisMathew and the rest of the collection at TravisMathew Radiator Series.
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