Urban Outfitters: Presents Exclusive HBCU Capsule Collection Created By UO Summer Class Of 2021
Monday, December 13, 2021 Urban Outfitters announces a Special Edition of the UO Summer Class of 2021 HBCU Capsule Collection, an exclusive assortment of varsity clothing and lifestyle accessories designed by the UO Summer Class of 2021. The Summer Class UO 2021 was a 10 week internship and mentorship program. for five students recognized for their academic excellence and creative prowess, in collaboration with three historically black colleges and universities (HBCU): Howard University, Clark Atlanta University and North Carolina Agricultural and Technical State University.
From concept to creation, selected students worked with the UO buying team to design a 24-piece clothing and lifestyle collection celebrating the culture and community of their respective schools. “Being able to share our resources with the talents of HBCU, and to work with these students in creative ways as they developed their own product, made the summer class rewarding not only for our students, but for every employee at UO who may have been a part of the program, “says Dalila Shannon, UO women’s divisional merchandising manager and summer class mentor.
Clothing includes Champion sweatshirts and long sleeves with original student graphics. The collection is another way the brand allows consumers to “be your own champion” by expressing their own style. Tiara Arnold, director of career and professional development at Clark University in Atlanta, is delighted with the students and their creations: “graduating from college after creating a collection that will not only live within the UO, but also in your alma mater, is an experience that only a few can say they were a part of. ”Special to the capsule are 3 premium Letterman jackets produced by Ebbets Field Flannel representing Howard, Clark Atlanta and North Carolina A&T State University showcasing student interpretations of the college staple.
Tote bags, ’47 hats and playing cards complete the assortment, creating a collection that embodies the history and culture that define HBCU communities. Dr. Elizabeth Newcomb Hopfer, NC A&T Merchandising and Fashion Design Program Coordinator, is honored that one of their students has been selected to participate in the UO Summer Class of 2021. “This experience will allow her to shine in the brighter and more inclusive fashion industry. future while giving him and other summer school attendees the chance to celebrate the historic achievements of NC A&T and other HBCUs. ”
The collection, officially licensed by CLC, the nation’s leading college licensing company, will be available for purchase exclusively at urbanoutfitters.com and will include a charitable donation to the student’s respective alma maters. Marketing and related content for the Summer Class capsule collection will present a behind-the-scenes look at the collection design process, highlighting individual students, their backgrounds, and what inspired their unique designs.
Meet the UO Summer Class of 2021:
Dacia Redmond, Clark University of Atlanta. Dacia has worked with the UO Men’s Buying Team and is currently the recipient of the Virgil Abloh “Post Modern” Award from the Fashion Scholarship Fund 2021. Through its case study with the Fashion Scholarship Fund , she discovered a passion for ensuring adequate representation in the fashion industry. “There is a sense of pride and honor to be able to attend such monumental and historic institutions which are designed with your culture in mind. “- Dacia
U’lia hargrove, North Carolina A&T State University. During the program, U’lia worked closely with the UO Women’s Jerseys team as a purchasing intern. She enjoys sewing, writing, drawing and painting and is looking forward to furthering her studies in merchandising and fashion design at North Carolina A&T State University. “Great things can happen when you think outside the box and venture into the unknown! “- U’lia
Jasmine logan, Clark University of Atlanta. Jasmine is passionate about art, sustainability and activism for social and human rights. This summer, Jasmine interned with UO’s female buying team and is thrilled to represent Clark Atlanta University through her capsule collection. Since the end of the internship, Jasmine has been offered a full time position as Sample Coordinator / Purchasing Assistant on the Women’s Purchasing Team. “For me, going to an HBCU was like having the gift of an extended family that understood my black female temperament and supported me through anything and everything.” – Jasmine
Jalen bradford, Clark University of Atlanta. After earning a bachelor’s degree in merchandising and fashion design, Jalen dreams of one day being an iconic source of creative and artistic direction. He enjoyed collaborating, learning and working with the Women’s Soft Woven team and can’t wait to see his clothes made. “There is this overwhelming sense of excellence around campus, where you might run into someone and feel the energy of greatness in your presence.” – Jalen
Janae Claxton, Howard University. Janae interned with UO’s content team and is passionate about fashion, social media and creating inclusive spaces. She hopes to become a lawyer, start a non-profit organization, and give back to black and POC communities. After her internship, Janae continues to work with URBN, via the sister brand Anthropologie. “Giving back to our communities is at the forefront of my career and my personal goals, so being involved in a campus that values that is also important. – Janae
With the success of the inaugural UO Summer Class internship program, Urban Outfitters will continue the initiative in 2022, expanding the program to other HBCUs. For more information, visit www.urbanoutfitters.com.
To download high-resolution images of the UO Summer Class capsule collection, click here. To learn more about UO Summer Class 2021 students, click here. To purchase the UO Summer Class capsule collection, click here (live link 12/13 at 7am).
About Urban Outfitters Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada and Europe, offering experiential retail environments and a well-organized mix of women. , men, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
About Champion Since 1919, Champion Athleticwear has offered a full line of innovative sportswear for men and women, including sportswear, sweatshirts, t-shirts, sports bras, team uniforms, shoes and accessories. Champion uses innovative design and advanced product testing to ensure uncompromising quality and innovative clothing for its consumers. Champion sportswear can be purchased at department stores, sporting goods, specialty retailers and at Champion.com. For more information, please contact us at 1-800-315-0563 or on Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a trademark of Hanesbrands Inc. (NYSE: HBI).
About CLC CLC is the nation’s premier collegiate trademark licensing company. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through personalized, data-driven solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the market. ever changing consumer and retail. Based in Atlanta, Georgia, CLC is guided by the values of serving others, building trust, leading well, innovating often, and being passionate. Founded in 1981, CLC is part of LEARFIELD, the leading media and technology services company in the field of intercollegiate athletics. About ’47 ’47 is a private premium sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were the pioneers of the business who quickly saw the future of sports licenses selling pennants and other sports memorabilia in the streets around Fenway Park. Through a combination of hard work, strong instincts and incredible passion, the brothers were able to grow their business from a simple street cart to a leading sports lifestyle brand that uniquely combines the sport and style. Formerly known as Twins Enterprises, ’47 is currently run by Arthur’s four sons, Bobby, David, Mark and Steven. ’47 is a proud partner of Major League Baseball, National Football League, National Hockey League, National Basketball Association and over 800 college programs. For more information, please visit www.47brand.com.