A few weeks ago, Usher sent the strippers into a frenzy when they found Benjamins with his face glued to it on the strip club floor. The singer later revealed that Usher dollars were strategically placed in the strip club as promotional material. While we all thought he was promoting new music, the Grammy Award-winning artist had something else up his sleeve.

In a post on his Instagram page, he wrote: “IN USHER WE TRUST. #USHBUCKS Merch Store is open. Usherbucks.io. “

“The best promotion you’ve ever had,” said Kenny Burns.

Source: Kevin Mazur / Getty

We agree, Kenny. Usher was in full promotion mode at the iHeartRadio Music Awards last night. He was the host of the show and during one of his many wardrobe changes, the singer stepped out in a costume wearing $ 100 Ushbucks. From head to ankle, Usher showed off his latest designs.

Speak website, you can buy t-shirts, tracksuits, sweaters, socks and tank tops with products ranging from $ 20 to $ 170. I’m sure die-hard Usher fans will support this new venture, but I’m not sure it will extend beyond this initial collection. In other words, we don’t need to see this again after it runs out. What do you think? Are you going to add Ushbucks to your summer wardrobe?

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