Woman claims brand ‘blocked’ her after asking to see dress on model ‘more than a size 10’
An Australian makeup artist has called on brands to better represent all body types after a brand failed to show her one of its dresses on a size 12 model.
Beth Wilson, from Melbourne, left a comment on fashion brand Sonya Moda’s Instagram page after taking an interest in the Nour Seashell maxi dress, which retails for £251.
Wilson said she thought the dress would be “perfect” to wear to an event, but didn’t know how it would look on her own body (a size 10-12 at the top and 14-16 at the bottom) because the model on the website was wearing a size 6.
“I noticed they sold this dress up to a size 16 but there was no one on their website wearing it other than this model,” Wilson explained in a TikTok video.
“It’s not completely uncommon, so I headed over to [Sonya Moda’s] Instagram to see if I could see anyone wearing it that is closer to my size.
“I also couldn’t see anyone around size 12 or larger on their feed, or see a lot of size inclusion on their highlighted story.”
In her comment, Wilson asked the brand if they had any photos of anyone over a size 10 wearing the dress.
“A little surprised you’re selling a 16 but there’s no depiction of different figured women on your page [sic],” she added.
The brand responded and said it caters “to all women of all sizes and reposts many [its] customers who share their posts.
The response drew criticism from some Instagram users, one of whom wrote: “‘Women of all sizes except those over 16’.
A representative from Sonya Moda replied, “I wouldn’t question a brand that creates pieces for plus size women. We have reposted many tall women on our stories.
As Wilson noted, data from the Australian Bureau of Statistics revealed that the average woman in the country is between 14 and 16 in height.
“Do we really call size 16 plus-size?” Wilson commented later. She alleged that soon after, the entire comment thread was deleted and she was blocked by the brand.
In a message to all fashion brands, Wilson said size representation is “not an impossible thing to do.”
“If you’re going to sell at a size 16, be sure to represent them in your content and be sure to support them in their purchase. As simple as that.”
The Independent has reached out to Sonya Moda for comment.