Woolmark International Prize finalists star in Saint Heron film – SURFACE
The International Woolmark Award has helped incubate some of the biggest names in the fashion industry – Giorgio Armani, Gabriela Hearst and Emily Bode are all recipients. Perhaps one of the award’s most recognizable moments in its seven decades of history comes from a celebratory photograph, dating from 1954, which depicts a young Karl Lagerfeld and Yves Saint Laurent posing together on stage after receiving the top honors in the coat and dress of the award categories.
This iconic photograph has now inspired a new short film, titled Passage, which commemorates this year’s harvest of finalists. Conceived by Saint Heron (the new creative agency founded by Solange Knowles), directed by scholarship-winning artist MacArthur Wu Tsang, and directed by Ib Kamara, the meditative short offers a fascinating study of sound and style. in which musicians and actors such as Dionne Warwick, SahBabii, Dominique Jackson, Joi and KeiyaA model the clothes of this year’s finalists.
With a surreal bent, the film portrays each artist gracefully flowing through theatrical backdrops ranging from outdoor platforms to unoccupied soundstages to reinforce the voices of designers while exploring sustainability and the creative process. “By continuing the practice of creating the world of Saint Heron, Passage further explores my interest in theatrical production through the translation of identity, spirit, philosophy and creation,” Knowles said in a communicated. “Whether through album covers, scenography or filmmaking, I have always sought to create new visual languages that encompass expressions that my other works cannot communicate. I have been a longtime fan of Wu Tsang’s work and being able to work with her, the Saint Heron team and all of the amazing artists and designers in the film really strengthens the ethic of collaboration and creative community exchange that we wish to continue. to embody.
The 2021 International Woolmark Prize finalists include the Bethany williams and Matty Bovan, France Casablanca, Nigeria Kenneth ize, from Canada The horseman, and South Africa Thebe Magugu. This year they were invited to present a merino wool collection focused on sustainability and transparency throughout the supply chain. Each finalist is in the running for three distinctions – the titular prize, the Karl Lagerfeld Award for Innovation and the new Woolmark Supply Chain Award – which will be selected by a jury made up of the most prestigious names in fashion such as Carine Roitfeld, Thom Browne, and Tim Blanks.
“Solange has long been a champion of emerging talent, sharing common values with our talent program, exploring the evolution and process of creative design and innovation,” said Stuart McCullough, CEO of Woolmark Company. “[Her] creative direction of our campaign film, Passage, allows the work of our six finalists to come to life and truly shine. Although the winners will not be announced until June 10, featuring in Passage looks like a victory in itself. Watch the film below: