Worcester’s clothing brand inspired Covid and the loss of a parent
A Worcester graphic designer has launched a clothing brand inspired by Covid and the loss of a parent.
In March 2020, Michelle Betteridge and her father, David Cook, became two of the first people in the country to catch Covid.
David, who lived his whole life near Worcester, died of the virus on April 6, 2020.
This, and her subsequent experience of the pandemic, inspired Michelle to develop her own clothing brand, Isolation Generation.
She said: ‘I was too sick and couldn’t even get out of bed so I said my last goodbye to him on the phone as my sister held it to her ear. I still remember every word.
“I created a clothing brand inspired by my Covid-19 experience. The crushing loss followed by the harsh acceptance that he would not get the send off he deserved, the kindness and understanding shown by our friends and the wider community never failed to lift our spirits. in these darkest days.
Michelle’s brand aims to showcase all the good that has come from the pandemic.
However, while there have been reports of Tory MPs and the Prime Minister attending parties during the lockdown, Michelle is now hoping the brand can serve as a reminder to the Government that she herself, and many like her, have continued to follow the rules.
She said: “To hear that those deciding and rolling out the restrictions have themselves flouted them, not once but many times, with each revelation more damning than the last, makes me sick.
“Especially when at this exact moment I was unable to arrange a funeral for my father or console my sister, nieces and nephew with a hug after our loss.”
She added: “We sacrificed time with our family and friends. We have canceled weddings, anniversaries and birthday parties. We homeschooled. We stayed away from A&E to protect the NHS. We missed dental appointments. We attended pregnancy scans without our partners. We shopped alone, wearing a mask during a heat wave, and asked the neighbors if they needed anything.
“We did all of that and that’s why we are the isolation generation.”