Youtube stars Alisha Marie and Ashley Nichole launch Athleisure brand parallel clothing included
Fashion and inclusiveness don’t always go hand in hand. As a back-to-back Cesarean champion myself, I am very much aware of the difficulty in finding athletic and athleisure cuts that not only feel great on my body, but give me the freedom of movement that I have. so desperately needed to hunt around two toddler boys. I have a few proven brands that sort of Looks good on me, but I’ve regularly missed out on the current fashion in the category, finding the most stylish pieces that don’t make sense for my body type.
YouTube sisters and creators Alisha Marie and Ashley Nichole must have sensed my plight, because as of today their inclusive fashion brand with raised basics for all shapes and sizes, Parallel Apparel , has been launched.
Named for the sisters’ parallel sense of style, Parallel Apparel was inspired by their collective social network following more than 20 million bodies, and the desire to create something that would look good on all of them.
“I’m someone who feels the sexiest when I’m comfortable in what I’m wearing. We created Parallel Apparel to make everyone, regardless of size, shape, gender or identity, feel the best they can be about themselves, ”said co-founder Alisha Marie. “We have designed this line to be inclusive, luxurious, versatile and above all accessible to everyone.”
According to the company’s latest statement: As co-founders and CEOs of Parallel Apparel, Alisha and Ashley have spent the past two years designing and developing the brand, resulting in a contemporary fashion collection that s address to the modern individual looking for a sustainable, inclusive and versatile clothing product. The initial launch will feature the Disruptor collection, which features a mix of luxurious basics in neutral tones, including leggings, hoodies, joggers, t-shirts, bike shorts, and more.
“As sisters, best friends and business partners, we are both so different, but our lives coexist alongside each other in parallel,” said co-founder Ashley Nichole. “Parallel Apparel aims to inspire everyone to stay true to their journey and live in parallel while celebrating each other’s unique journeys together. “
Created for people of all genders, sizes and identities, the collection offers sizes ranging from XS to XXXL. Prices range from $ 35 to $ 105. Sustainably and ethically made in Los Angeles, each piece is designed to make the wearer feel unabashedly confident and sexy.